A Handmade Couture Book that Charts History

Valentino Rosso is an essential chapter of the narrative of the Valentino Maison, a synonym of its glorious history and of its aesthetic identity and it is this chapter that is explored and brought alive through the pages designed and produced by luxury publisher Assouline.

The research of the connection between then and now and Maison Valentino’s connection to Rosso is brought to light in a Haute Couture book. This book called Rosso is a unique opera that explores the personality of the iconic Rosso Valentino through the decades, entirely handmade in the Valentino Atelier. It is a study within the Maison’s renowned colour: the most powerful, recognisable, and recognised symbol that took the name of its creator in 1985.

The initial quest according to the head Creative Director Pierpaolo Piccioli has been: how many nuances of Rosso Valentino are present in the Maison Archives?

“The answer is more than 550 different palettes merely within the couture creations. The imagery blends with a narration that pursues the evolution of the iconic colour from the roots of the Maison with Valentino Garavani until now. The creation of this unique chrome and its infinite variations until the contemporary Valentino PINK PP. It is a history of artisan mastery, love for couture and for colours,” he says.

Rosso Valentino is the identity and Inclusivity of a brand into a unique soul with infinite variations that reflects the beauty of human beings. Creative Director Pierpaolo Piccioli lives with the urgency to deliver his idea of beauty related to the time he lives in. He wanted to explore all the nuances of the iconic colour of the Maison to arrive at the conceptual conceiving of the Valentino PINK PP.

Pierpaolo Piccioli wanted to share this study on the iconic colour with the community of the brand, creating from the unique masterpiece Haute Couture Book Rosso, a new volume in collaboration by luxury publisher Assouline. This new title, Valentino Rosso, will be on sale in selected bookstores as well as on Assouline website and in Assouline and Valentino Boutiques Worldwide by Autumn 2022.