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OUR STORY

The Beginning of it all…

The story of SCALE begins where print media falters. In a market that has become conservative in its spending on advertisement and marketing, SCALE starts a digital adventure.

SINDHU NAIR

Founder, Editor-In-Chief

SCALE is the fruit of a passion for content that inspires and a love for designs that delight. It was born out of an architects’ passion to curate the best of designs from around the world while focusing on the noteworthy architectural projects in Qatar. SCALE is a journalists’ vision of engaging her readers in content of value. After over a decade long tenure in news gathering and reportage in Qatar, Sindhu Nair, an architect who has worked as a journalist for most of her life, feels passionate about content curation and story weaving in the field of architecture and design. Her earlier works include a wide plethora of stories weaved from oil and gas upturns, sustainable ventures, entrepreneurial and leadership values touched on and many in the field of lifestyle and design.

Here are a few of them, which throws light into her expertise in the wide range of topics researched and written about. 

SCALE is the response to this passion, to continue on the journey of educating herself and the world in the process, of exploring spaces that exhilarate.
SCALE follows large signature architects on their design journey while looking at minuscule projects that intrigue, and engages readers with stories told through words and images.

SINDHU NAIR

Editor-in-Chief

An architect with over 25 years of journalism experience.
Sindhu Nair recently received the Ceramics of Italy Journalism Award for writing on the CERSAIE 2023. The article was selected as a winner among 264 articles published in 60 magazines from 17 countries.
A graduate of the National Institute of Technology, Kozhikode in Architectural Engineering, Sindhu took a post-graduate diploma in Journalism from the London School of Journalism.
SCALE is a culmination of Sindhu’s dream of bringing together two of her passions on one page, architecture and good reportage.

AMRITA SHAH

Consulting Editor

A non-practicing architect, art lover, yoga enthusiast, animal communicator and energy worker. She holds a Post-Graduate Diploma in The Aesthetics of Indian Art and has written about architecture, design, art and travel for two decades. She is currently authoring a cookbook focussing on healthy baked goodies. Amrita lives in Pune with her family of 2 and 4-legged creatures.

AISHWARYA KULKARNI

Contributing Editor

Aishwarya Kulkarni is an Architect and Urban Designer who channels her passion for urban analysis and architectural aesthetics into compelling writing. With experience working at the grassroots level in India, she now strives to shed light on rural and urban infrastructural challenges through research and writing. She believes in the power of communication and explores it through architectural journalism to demystify the intricacies of the built environment, making it accessible to all.

SHIJIN

Back-end Developer

Shijin is an SEO expert and backend developer at ScaleMagOnline, seamlessly integrating his skills in both domains to deliver impactful digital solutions. Proficient in PHP, Laravel, React Native, and Python, he offers a diverse skill set. Whether he’s enhancing website performance for search engines or architecting resilient backend systems, he excels in tackling the complexities of contemporary web development.

AMIYA HISHAM

Architecture Correspondent

Amiya Hisham is an architect with interests in language and culture. She likes to read changes in the design world against its socio-cultural, political and ecological drivers. She prefer strong tea over coffee but will try anything from comics to Camus.

DEEPA GOPAL

visual Artist 

A visual artist and a creative writer, Deepa Gopal is based in Dubai. Winner of the Honourable Mention Award for painting from the Kerala Lalithakala Akademi and author of the blog, Hues n Shades, her works are often “mindscapes” – an introspection into the emotional and the psychological. She likes to engage with dreams, myths, and visions. In over a decade of her art career, she has conceptualised and curated three exhibitions and participated in several others. “I art, I write, therefore I am,” is her motto.

NIKITHA SUNIL

Nikitha Sunil, a bachelor’s degree holder in architecture from ASADI, discovered her love for writing while journaling for online design magazines. She contributes to multiple design publications and is also involved in her family-managed local interior design studio. Driven by her passion for aesthetics and sustainability, Nikitha strives to create spaces that positively influence lives. With expertise in online media and strategic communications, she aims to tell impactful stories about spaces to a broader audience.