Galeries Lafayette Doha Celebrates 50 Years of Smiley
Joining Galeries Lafayette stores the world over, Galeries Lafayette Doha is taking part in the international ‘Happy Birthday Smiley’ campaign to celebrate the 50th anniversary of iconic French brand Smiley. The celebrations, held with the tagline ‘Take the time to Smile’, started on February 21, 2022, and will continue until March 16.
Smiley was created in 1972 by French journalist Franklin Loufrani for a French newspaper to highlight good news stories. Five decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a mindset and a philosophy, reminding people just how powerful a smile can be. Fifty years after its début, Smiley is taking over Galeries Lafayette to celebrate its anniversary in a fabulous festive style. Smiley and Galeries Lafayette have joined hands to create some exciting in-store entertainment guaranteed to bring a smile to everyone’s faces.
Nicolas Loufrani, CEO of The Smiley Company, said: “After the past two difficult years, what better way to come out of this period than this campaign, which aims to reverse the global smile deficit, spread positivity and fill the world with smiles in 2022?”
Celebrating the 50th anniversary, the Galeries Lafayette Doha store, windows and interiors have been tastefully decorated with smiley elements. Playful installations, in collaboration with world-famous graffiti artist André Saraiva and inspired by the Smiley’s 50th anniversary logo have been set-up to mark the occasion.
Have you been to Galeries Lafayette Doha to check out the Smiley celebrations?