RO Galleries to Display Hand-picked FROMM. Designs
FROMM. has a story like none other; it is a design brand that puts the focus on collaborations and new local talent, and now in its latest collaborative accomplishment, it has partnered with Rossana Orlandi Gallery, Italy’s most-known name in design to showcase the talents from Qatar on a wider canvas.
FROMM. is a design brand that brings exciting new design talent from Qatar, the Middle East, and around the world to the forefront of design. With a unique blend of heritage and innovation, FROMM. offers a fresh perspective on traditional design by collaborating with a new generation of global talent with a focus on Qatari and Middle Eastern designers, who draw inspiration from their own cultures and emotions. This year FROMM. attended their second Milan Design Week, the world’s largest and most prestigious design event bringing Qatari talent to showcase their designs to a global audience.
Continuing its global outreach, FROMM. has signed up with one of the finest Italian Galleries, the Rossana Orlandi Gallery, with locations in Milan and Sardinia, Italy to display its Shurouq Collection for a wider audience of design aficionados.
Rossana Orlandi who is now known as the doyen of design aesthetics started off with small pieces that were presented as an aesthetic dialogue where objects communicate with each other outside of place and time. Now this curious intelligence that has always been her compass led Rossana to travel around the world to bring an eclectic collection to her doorstep known as the RO Gallery.
A selection of the Shurouq Collection is displayed at the Gallery, featuring the exquisitely crafted Haima Armchair and pouf, side table, and free-form carpet. Designed by talented local designers Maryam Suwaidi and Shua’a Ali, these remarkable pieces represent a fusion of Arab design sensibilities with the finest Italian craftsmanship. This collaboration serves as a platform to introduce the beauty and creativity of Arab design to the discerning Italian market, while also highlighting the exceptional quality and attention to detail that comes with furniture made in Italy.
According to Alia Rashid, an engineer and the Founder and CEO of FROMM.: “We are proud to announce our year-long collaboration with the prestigious Rossana Orlandi Gallery, with locations in Milan and Sardinia, Italy. This partnership not only reflects our shared passion for exceptional craftsmanship but also underscores our commitment to nurturing emerging talent. Together, we push boundaries, redefine the design landscape, and pave the way for a more inclusive and visionary future. This collaboration with Rossana Orlandi is a testament to our dedication to bringing a voice to the underrepresented market and making a lasting impact in the design community.”
With this exciting collaboration, FROMM. and Rossana Orlandi Gallery are set to embark on a journey that holds great potential for the design world. As FROMM. proudly presents its curated collection at the renowned gallery’s locations in Milan and Sardinia, the captivating allure of Arab design will enchant an appreciative Italian audience. This partnership signifies a shared commitment to nurturing emerging talent and pushing the boundaries of design innovation.
The Shurouq Collection which translates to “Dawn”, embodies part of the inspiration behind the collection. The dawn inspiration shines bright in the Collection through the varying gold tones and nuances. The designers of the Collection, Qatari artists and designers, Maryam Suwaidi and Shua’a Ali draw inspiration from cultural traditions while incorporating contemporary elements that appeal to modern tastes.