Doha Creatives at Milan Design Week

SCALE puts the highlight on collaborations that we are waiting to hear more on, directed all the way from Doha to be in focus in Milan.

Melting Pottery

Exhibited within R O Guiltless Plastics 

Designers from VCUarts Qatar use computational engineering and digital manufacturing to reinterpret the humble ceramic vessel.

Italy. Cambiano. Munlab. 2022. Melting Pottery Exhibition.

Faculty and students in Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) MFA in Design programme decided to take on the challenge of taking a traditional process and transform it into a distinctive collection of art objects that has been transformed into a modern interpretation of cultural hybridisation has made its way to being showcased at the Rossana Orlandi Gallery in Milan as part of the Milan Design Week, from June 7-12, 2022.

‘Melting Pottery’ is the name of this art collection that re-envisions the humble ceramic vessel used to store and transport goods centuries ago. The project was led by MFA in Design faculty members Marco Bruno and Giovanni Innella, at the Qatar Foundation partner university. Bruno explains how the idea came around: “If you think of contemporary trade, shipping containers and crates might be what comes to your mind,” he says, “But it hasn’t always been like that. All ancient civilisations overlooking the seas in the Mediterranean and Middle Eastern regions made substantial use of ceramic jars, amphorae, and vessels of all sorts to ship various kinds of goods. While being a standard way for packing and shipping goods, those ceramic vessels were also aesthetically characterised according to their provenance, function and the era they were produced.”

Starting from this notion of the ceramic vessels as artifacts that connect different people and cultures, and taking advantage of technology, faculty and staff thought of a series of semantically and culturally charged ceramic vessels. The result was an array of artifacts – that all boast a special feature.

“These ceramic vessels are unique,” says Bruno. “There are 51 vases, and they are split into two, with the two halves being interchangeable across the whole series of vessels – resulting in 2601 possible combinations. This leads to a collection of ever-changing artifacts that can be combined in many different configurations to reflect the exchange and contamination of cultures we experience in our societies, and, in our very diverse workgroup at VCUarts Qatar who collaborated on this project.”

Indeed, the faculty and staff who collaborated on this project were drawn from over a dozen nationalities. The student participants were Abdulrahman Al Muftah (Qatar), Alaa Albarazy (Syria), Anurag Wallace (India), Ayah Elnour (Sudan), Faheem Khan (Bangladesh), Gabrielle Tesfaye (USA), Genta Retkoceri (Kosovo), Sidra Sohail (Pakistan), Somaia Dorzadeh (Iran), Tharwa Dalansi (Tunisia), and Steffi Braganza (India).

Innella, who co-led the project, adds, “The artifacts generated are a testimony to technology as well as heritage; each piece is a blend of traditional design, computational engineering, and digital manufacturing. The playful recombination of the two halves across the whole collection sends a message of cultural integration, while acknowledging our different identities.”

Italy. Cambiano. Munlab. 2022. Melting Pottery Exhibition.

Prior to production, participants started out by researching ceramic vessels from various past cultures and civilisations. The jarrah of the Palestinian communities, the gargoulette used in Tunisia, the typical southern European wine flask, the milk can used in North America, the Eritrean mesob – these were just some of the starting points for the designers to define the profiles of their own containers.

The vessels were 3D printed with a special machine capable of printing large pieces in clay. This machine was developed in Italy by Bruno Demasi, a digital ceramist, and founder of ClayCode, an artisanal company working on innovative clay productions. A series of parametric modifiers helped the students and faculty add features that further identify artifacts. For instance, a few vessels were designed to resemble woven wicker baskets or decorations typical to some parts of India, expanding the possibilities available to designers.

In addition to Bruno and Innella, Rab McClure (USA), Reema Abu Hassan (Palestine/Canada), Stella Colaleo (Italia), and Yasmeen Suleiman (Palestine/Jordan) were other VCUarts Qatar faculty members who took part in the project.

The finished series has already been displayed at renowned design venues in Italy such as Circolo del Design in Torino, and at Munlab, Ecomuseo dell’argilla, in Cambiano.



Zona Tortona

Via Savona 35

20144 Milan

We are most excited with a design studio based in Doha that will be revealed during the Milano Design Week, to champion the Qatari design culture in an international context. The first collection of FROMM will feature thought-provoking pieces that innovate on Qatari heritage, designed by Qatari designers, Shua’a Ali and Maryam Al Suwaidi.

FROMM. is a design platform and company launched between Qatar and Italy to create the ideal fusion of design and manufacturing, connecting the local, Italian and international design communities to the global market.

FROMM’s design platform will act as a talent incubator for aspiring designers. They receive designers at different stages, from different backgrounds, and with different goals and its goal as a design platform and incubator is to recognize the designer’s strengths and creativity to help them capitalise on them in a way that can appeal to a global market. Wait for our exclusives from Milan on this new platform of creativity.


Rossana Orlandi Gallery

WHERE: Via Matteo Bandello 14-16

20123 Milan

Rossana Orlandi has selected a series of objects and design ideas that are recycled or recyclable to present at Milan Design Week 2022. Titled Guiltless Plastic, the project originates from the idea that plastic is not in itself something to blame – on the contrary, according to Orlandi, plastic waste can easily be considered one of the biggest resources available with potential to be transformed, so it’s fundamental to promote the recycling and upcycling of plastic in design.

Designers from Doha, Shaikha Al Sulaiti and VCUArts Faculty member Giovanni Innela along with his students will be part of the creators showcased at RO Guiltless Plastics.