Astoria Living Opens Its Flagship Experience Center in New Delhi 

Astoria Living, the design-led luxury furniture and lifestyle brand, has opened its flagship Experience Center at MG Road, Sultanpur, New Delhi, an 18,000 sq. ft. space dedicated to reimagining what luxury feels like. Conceived as a sanctuary of global craftsmanship, quiet elegance, and timeless design, the new center welcomes architects, interior designers, developers, and homeowners into a world where belonging takes shape through form, texture, and emotion.

Founded by Atil Yadav, an interior designer with a deep-rooted understanding of proportion, materiality, and craft, Astoria Living has emerged from his years of experience across luxury residential and hospitality projects. His exposure to global design sensibilities, combined with an acute understanding of the Indian lifestyle, inspired him to bridge what he calls the “gap between aspiration and access.” 

“Over the years, I observed a significant gap in the Indian market, a lack of premium, design-forward furniture solutions that aligned with the aspirations of modern Indian homes,” he reflects. This insight became the foundation for Astoria Living: a brand that connects world-class craftsmanship with the warmth and functionality of Indian living spaces.

“In a world filled with noise, true luxury stands out in its quiet grace,” reads the brand’s philosophy, and the Experience Center captures this sentiment in every detail. Walking through its carefully designed environments, visitors encounter furniture that transcends function to become sculptural expressions of living well. Each collection, from seating to lighting to accessories, is handpicked for its superior craftsmanship, material honesty, and enduring design language. Balancing accessibility with exclusivity, Astoria Living merges technical expertise with a nuanced understanding of the evolving aspirations of contemporary homeowners.

“We believe luxury should be felt, not just seen. Our Experience Center redefines how interiors are designed by immersing you in thoughtfully curated spaces that celebrate global craftsmanship and enduring quality, allowing you to see, touch, and feel premium furniture before making it your own,” says Atil Yadav, Creative Director of Astoria Living.

The space itself unfolds like a narrative of comfort and refinement. Natural light filters through curated vignettes, each space designed to evoke a distinct mood, from minimalist sophistication to layered warmth. Textures invite touch, light lingers on polished surfaces, and materials, marble, wood, metal, fabric, converse in a palette of harmony. Every detail has been shaped to create an atmosphere where visitors feel both inspired and at ease.

Living Well

Astoria Living’s philosophy of quiet luxury finds form in these interiors, where the focus is not on ostentation but on enduring quality. The brand envisions homes as living reflections of their inhabitants, places where design supports emotion, and beauty meets function in perfect balance. “Living well,” as Atil describes it, “is an art, found in the balance between beauty and comfort, between what you bring into your home and what your home brings into you.”

This launch also marks a new chapter in India’s evolving design culture. At a time when homeowners are seeking experiences beyond catalogues and showrooms, Astoria Living offers something deeply personal, an opportunity to engage with furniture that tells a story, holds meaning, and grows with time. “The Experience Center invites visitors to pause where the heart stirs and follow their instincts, letting design meet them halfway,” says Atil, describing the ethos that guides the brand.

Each piece within the Astoria Living collection serves as an encounter between global aesthetics and intimate narratives. A chair becomes a sculpture of comfort; a table, a quiet stage for conversation; a sofa, a silhouette of rest. Together, they create an ecosystem of living that is refined, emotional, and timeless.

What began as a design consultancy rooted in elevated living has now evolved into experiential retail, a concept that allows customers to immerse themselves in design before making choices for their homes. Every element in the Experience Center, from layout to lighting, reflects this belief that good design must be felt.

Astoria Living today offers premium furniture and lifestyle solutions curated to harmonise with life itself. The collections are a confluence of artistry and practicality, blending timeless craftsmanship with modern sophistication. The brand’s focus is not just on selling furniture but on shaping an ecosystem where architects, designers, clients, and collaborators can work seamlessly to create meaningful environments.

Atil’s long-term vision is clear: to make Astoria Living India’s most trusted and forward-thinking interiors brand, blending global sourcing, local craftsmanship, and technology-enabled service. “Great furniture doesn’t just live in a room, it lives with you. It holds the laughter that lingers long after the guests have gone. It carries the quiet weight of mornings spent in thought. It reflects not just your style, but the rhythm of your days,” he says – words that echo the emotional resonance at the core of the brand.

Beyond his work, Atil finds inspiration in travel and cultural immersion, experiences that continually shape his creative worldview. From observing Scandinavian minimalism to studying Mediterranean warmth, these global encounters influence the way Astoria Living approaches materiality, proportion, and mood.

In an increasingly digital and fast-paced world, Astoria Living’s new flagship stands as an invitation to slow down and reconnect, not just with design, but with oneself. The Experience Center, with its thoughtful curation and immersive storytelling, embodies a belief that true luxury lies in restraint, in emotion, and in belonging.

As Atil Yadav concludes, “Astoria Living isn’t just about beautiful furniture, it’s about shaping experiences that endure. Our goal is to create spaces that feel personal, timeless, and alive. Spaces where belonging truly finds its form.”